Redefining the College Social Scene
Building an entirely new student-driven social experience required a strong brand foundation, seamless ticketing integration, and a strategy for sustained growth
We designed a bold, modern brand identity, including a custom logo, typography, and visual guidelines that set Hall Pass apart. The website was built from the ground up, featuring an intuitive structure, SEO-driven content, and direct integrations for ticketing and merch sales. To enhance discoverability, we implemented structured data, event schema, and Google Ads campaigns targeting high-intent student searches. Finally, custom analytics and dashboards were set up to track engagement, optimize marketing, and measure ROI.
