the project

The challenge was to reposition Mack Falcon—an exclusive, niche-focused gamer—as more approachable to mainstream brands. While his gaming influence was strong, his content needed to extend beyond VR audiences to attract broader partnerships. To bridge this gap, we introduced Mervin, an AI alien persona, as a creative vehicle that connects gaming culture with food reviews. This innovative approach allowed Mack to showcase local businesses in an engaging, accessible format, making his brand more relatable and attractive to a wider range of companies.

From Exclusive Gamer to Approachable Creator

Mack’s brand was rooted in hardcore VR gaming, which limited his accessibility to mainstream audiences and brand partners outside the gaming space.

From Limited Brand Relatability to Natural Fit

Big brands often struggled to see a natural fit with a VR-first creator, creating a gap between Mack’s high-energy content and the needs of food, lifestyle, and retail companies.

From Gap to Creative Bridge with Mervin

To expand opportunities, we needed a unique concept that could connect Mack’s gaming expertise with approachable, real-world storytelling that resonates with a wider market.