QE Trivia hosts unforgettable events across Toronto—trivia nights, comedy shows, drag takeovers, and private parties that get unhinged (in a good way).
Breaking into the trivia and bingo market meant competing with established drag shows, bar trivia, and bingo nights. The main challenges were standing out in a crowded space, building digital visibility, and creating sustainable revenue beyond event ticket sales. Growth also had to be balanced with maintaining a community-first, inclusive spirit. Through brand development, marketing, and partnerships, QE Trivia positioned itself as a fresh, curiosity-driven alternative in the market.
The website redevelopment of qetrivia.io focused on creating a fast, mobile-friendly, and accessible platform that simplified navigation and showcased events, sponsorships, and community engagement. A vibrant purple brand palette and playful copywriting reinforced the unique identity of QE Trivia while improving consistency across channels. Google Ads, SEO, and analytics were integrated to boost visibility and drive conversions. Built with flexibility, the site continues to support growth, partnerships, and evolving event offerings.
