the project

In a time of increasing anti-trans legislation and safety concerns, Safe Travel Allies needed to provide trans and 2SLGBTQ+ travelers with reliable, easy-to-access information—without overwhelming them. The challenge was to design a platform that communicated urgency without fear, balanced trust with advocacy, and delivered critical safety insights through a mobile-first, inclusive user experience.

PROTECTING COMMUNITY THROUGH DESIGN

Built a digital space that reflected the values of safety, solidarity, and accessibility for trans and 2SLGBTQ+ travelers—without evoking fear or alarm.

USABILITY & ACCESS

As a tool built for vulnerable users, the interface had to be intuitive, mobile-first, and inclusive—helping people quickly find affirming spaces and resources while on the move.

MISSION VISIBILITY & TRUST

Launching in a politically charged climate, Safe Travel Allies needed a credible, empathetic brand identity and clear storytelling to gain trust and activate allies.