the project

In a crowded outsourcing market, Scalable Path needed to differentiate its offering of vetted Latin American developers with a message that prioritized quality, trust, and human connection. The challenge was appealing to U.S.-based startup founders and tech leaders who are often inundated with impersonal, cost-focused pitches. Scalable Path had to cut through the noise with strategic outreach, authentic messaging, and increased visibility—while positioning its talent network as both technically strong and culturally aligned.

GLOBAL TALENT POSITIONING

Scalable Path offers vetted Latin American developers at competitive rates. They needed help repositioning their messaging to resonate with U.S.-based founders and decision-makers looking for high-quality, cost-efficient engineering teams.

STRATEGIC OUTREACH & TARGETING

The challenge was reaching the right people—primarily CEOs and tech leaders—with clear value-driven messaging that cut through a saturated market.

VISIBILITY & THOUGHT LEADERSHIP

To build brand authority and pipeline, Scalable Path aimed to increase visibility through events, digital content, and presence in high-value spaces where buyers were already looking for talent solutions.