the project

Designing and launching the Zero Bar website came with several key challenges. First, we needed to differentiate the brand in Toronto’s oversaturated hospitality market, where countless bars and restaurants compete for attention. Second, we had to overcome the stigma that non-alcoholic options are bland or uninspiring, ensuring the site communicated excitement, flavour, and inclusivity. Finally, we faced the challenge of creating a digital presence that could cut through the crowded online space while still feeling approachable and premium. By focusing on bold brand positioning, flavour-first messaging, and a sleek, responsive design, we overcame these challenges to deliver a website that positions Zero Bar as the go-to destination for non-alcoholic cocktails and mocktails.

Standing Out in an Oversaturated Market

Toronto’s hospitality scene is crowded with countless bars, lounges, and restaurants, making it difficult for new entrants to capture attention.

Overcoming Perceptions of “Non-Alcoholic” as Boring

Many consumers associate non-alcoholic options with limited flavour or lack of excitement compared to traditional cocktails.

Cutting Through the Noise of Digital Competition

With so many venues competing for visibility online, building brand awareness and engagement in Toronto’s digital landscape posed a major hurdle.